Home / Why AIWON
Don’t build a bunker.
Red brick looks cheap per piece. Then the building pays for its weight in steel, its joints in mortar, its unevenness in plaster, its heat in electricity and its curing in water and time. Here is the sum, laid out so you can check it.
The weight the frame never has to carry
Red clay brickwork weighs about 1,900 kg/m³; AIWON about 630. Every tonne taken off the walls comes off the beams, then the columns, then the footings.
Brickcem’s engineers put the result at about 15% less structural steel on a typical frame. Your structural engineer will give you the exact figure for your building — bring them these numbers.
One square metre, two ways
The same metre of wall. About 50 brick faces and a web of thick joints — or a little over eight AIWON blocks and hairline joints. Fewer pieces means fewer lifts, fewer joints and fewer mistakes.
to cover 1 sq ft of 230 mm wall
covered by one AIWON block
wall laid per mason per day
water curing with AIWON Bond, against 7–14 for brickwork
Project impact, line by line
Brickcem’s own comparison of the AIWON system with red clay brick. These are estimates for a typical project; your site will differ.
| On your project | AIWON blocks + AIWON Bond | Red clay brick |
|---|---|---|
| Structural steel | Lighter frame — about 15% less steel | Heavy frame |
| Heat through walls | Below 0.20 W/m·K — up to 30% lower AC load | Above 0.80 W/m·K |
| Chasing and fixing | Cuts and chases cleanly with hand tools, no breakage | Hard and brittle; chasing breaks bricks |
| Plaster | About 10 mm skim on a true surface — around half the material | 20 mm and more to level the wall |
| Carpet area | 150 mm walls where brick needs 230 mm — about 3% more usable floor | Thick walls |
| Mortar | 3 mm thin joint — about 80% less mortar | 10–15 mm joints |
| Dead weight | Below 650 kg/m³ — about three times lighter | About 1,900 kg/m³ |
| Curing | No water curing | 7–14 days of water curing |
| Breakage | Negligible — close to 100% used | 10–12% broken on average; 85–90% used |
| Supply | Ready stock, even at short notice | Short in the monsoon |
| Water absorption | Low, 10–15% | 10–20% |
Note from the Brickcem project impact analysis: these are assumptions, and results vary with site conditions.
Conscious construction
Brickcem’s vision is to lead India’s shift from conventional construction to conscious construction: walls that burn no topsoil, reuse fly ash, need less steel and less cooling for as long as the building stands.
AIWON blocks carry the CII GreenPro ecolabel (GPBCP551001), and the plant runs under ISO 14001 environmental management.
Take the comparison to your meeting
Run the numbers on your own walls
Blocks, cubic metres, AIWON Bond and trucks — and how many tonnes come off your frame.